My name is Thomas, and I am the Head of Commerce at Forward. I am a proud father of two wonderful children: Thalia & Thano.
I have a deep passion for everything Salesforce, and especially for Salesforce B2C Commerce Cloud.
I am here to share my knowledge and experience to help others succeed in the Ohana!
I have been in the commerce world for more than a decade now implementing multiple platforms. I want to share that knowledge about SFCC and how to integrate with the other products that Salesforce has to offer!
It is a scenario that haunts every e-commerce developer: the 3 AM pager alert. The production site is down, shoppers are seeing the dreaded “general
Have you ever found yourself in a deployment-day standoff? Your team is ready to push a critical feature for the US site, but it’s blocked
Have you ever felt like your AI pair programmer—be it GitHub Copilot, Claude, or Cursor—has a brilliant mind that suddenly develops amnesia the moment you mention dw.catalog.ProductMgr? You’re not alone. The anxiety is palpable in the SFCC community. We’ve all been sold the dream of the AI-augmented developer, a future where we operate at a higher level of abstraction, leaving the boilerplate to our silicon partners. Yet, for those of us deep in the trenches of Salesforce B2C Commerce Cloud, the reality has been… frustrating.
Most of us have glanced at the “Page Meta Tag Rules” section in Business Manager, shrugged, and moved on to what we consider ‘real’ code. That’s a mistake. This isn’t just another BM module for merchandisers to tinker with; it’s a declarative engine for automating one of the most tedious and error-prone parts of e-commerce SEO. It’s a strategic asset for developers to build scalable, maintainable, and SEO-friendly sites.
For more articles, be sure to check out my blog!