Welcome!

My name is Thomas, and I am the Head of Commerce at Forward. I am a proud father of two wonderful children: Thalia & Thano.

I have a deep passion for everything Salesforce, and especially for Salesforce B2C Commerce Cloud.

I am here to share my knowledge and experience to help others succeed in the Ohana!

About Me
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A picture of Thomas Theunen leaning on a desk at the office with plants on the background.
A picture of Thomas Theunen leaning on a desk at the office with plants on the background.

Explore Articles About Salesforce B2C Commerce Cloud (SFCC)

I have been in the commerce world for more than a decade now implementing multiple platforms. I want to share that knowledge about SFCC and how to integrate with the other products that Salesforce has to offer!
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Taming the AI Beast: A Custom Toolkit to Supercharge Copilot for Salesforce Commerce Cloud

August 19, 2025

Have you ever felt like your AI pair programmer—be it GitHub Copilot, Claude, or Cursor—has a brilliant mind that suddenly develops amnesia the moment you mention dw.catalog.ProductMgr? You’re not alone. The anxiety is palpable in the SFCC community. We’ve all been sold the dream of the AI-augmented developer, a future where we operate at a higher level of abstraction, leaving the boilerplate to our silicon partners. Yet, for those of us deep in the trenches of Salesforce B2C Commerce Cloud, the reality has been… frustrating.

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Taming the Beast: A Developer’s Deep Dive into SFCC Meta Tag Rules

August 4, 2025

Most of us have glanced at the “Page Meta Tag Rules” section in Business Manager, shrugged, and moved on to what we consider ‘real’ code. That’s a mistake. This isn’t just another BM module for merchandisers to tinker with; it’s a declarative engine for automating one of the most tedious and error-prone parts of e-commerce SEO. It’s a strategic asset for developers to build scalable, maintainable, and SEO-friendly sites.

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Field Guide to Custom Caches: Wielding a Double-Edged Sword

July 28, 2025

You think you know caching. You’ve enabled page caching, fiddled with content slot TTLs, and called it a day. And your Salesforce B2C Commerce Cloud site is still slower than a snail in molasses. Why? Because you’re ignoring the most potent weapon in your performance arsenal: the Custom Cache.

For more articles, be sure to check out my blog!