Salesforce B2C Commerce
Field notes from a decade in commerce.
My name is Thomas, Head of Commerce at Forward. I help teams translate business goals into practical Salesforce B2C Commerce Cloud implementation choices — from platform architecture to migration planning and long-term maintainability.
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AI
Goodbye WordPress: Rebuilding This Blog With AI and No Database
Why I moved Rhino Inquisitor off WordPress to a static Hugo site, how AI ran the migration, and the safeguards that kept every old URL alive.
Explore SFCC
A decade of implementation notes on Commerce Cloud and the Salesforce suite.
Architecture
Real-Time Inventory Checks in SFCC
Commerce Cloud
Developer's Guide to Combating Fraud in SFCC
There's plenty more where that came from.
A decade of SFCC notes, guides and lessons - all in one place.