---
title: Headless
canonical_url: 'https://rhino-inquisitor.com/headless/'
markdown_url: 'https://rhino-inquisitor.com/headless/index.md'
content_type: page
site_name: Rhino Inquisitor
date: '2022-09-11T08:06:14Z'
lastmod: '2022-09-11T08:23:01Z'
description: >-
  A short headless-commerce primer from Thomas Theunen on why decoupled
  storefronts change customer experience and delivery flexibility.
author: Thomas Theunen
categories:
  - Podcasts
  - Video
tags: []
---
Play video

If your organization is looking for a way to improve its online presence and connect with more customers, Headless may be a good fit. Headless can help you create a more modern and responsive website and enhance customer engagement and conversions.

Headless commerce can provide a better user experience. In a traditional eCommerce setup, the front and back end are often tightly coupled, making it difficult to change the front end without affecting the back end.

However, with a headless commerce setup, the front end can be developed independently of the back end, allowing for a more customized and personalized user experience.