People working as Business Analysts, UX designers, or other non-developer roles have felt a gap in the Salesforce B2C Commerce Cloud certifications for a while.
There have been certifications available for developers for a very long time now, but those require you to know how to code.
But in 2021, 2022, and 2023, some options became available for those who do not have a developer background!
User Experience (UX) Designer
The first certification that reared its head in 2021 was the User Experience Designer. A certificate that does not focus on developing features but on how to design these features to be user-centric and easy to use.
One thing to know with this certification is that besides the general knowledge of UX with topics like User Research, it bases examples on the Salesforce Platform (what used to be branded “force.com”), specifically the Lightning Design System.
To get this certification, having only SFCC knowledge, you must come out of your comfort zone and explore the CRM. But, look at it as an excellent opportunity to learn more about the Salesforce ecosystem and the possibilities that it brings to the table.
Strategy Designer
While a UX designer focuses on the end-user, a Strategy Designer focuses on the business and its goals.
The description is taken from Trailhead:
Strategy Designer candidates create value by aligning an organisation around and directing the design of systems-level solutions towards desired business and user outcomes.
A completely different path than the User Experience Designer and Business Analyst as you take a more high-level approach to the projects and their alignment with the business and users’ goals.
A perfect role (and certificate) for those who like to spar with businesses on their roadmap and vision for the future.
The preparation for this certification will take you across different products of Salesforce, not only Salesforce B2C Commerce Cloud. But isn’t that a good thing? As a Strategy Designer, you should be aware of all of the different offerings of Salesforce to align them with the organisation’s vision!
Business Analyst
You understand and analyse business operations, processes, and requirements to improve productivity and drive business growth, so naturally, this certification fits you like a glove, right?
Note
When this article first went up, the Business Analyst certification required the Salesforce Administrator certification as a prerequisite — a real drawback for B2C Commerce Cloud professionals, since Commerce Cloud isn’t built on the “core” platform and has no Administrator-equivalent certification of its own to bridge that gap. Salesforce dropped the requirement on May 2, 2023, and it’s still dropped: the current exam guide lists no prerequisite at all.
Here’s the original announcement, for the record:
Effective today, May 2, 2023, the Salesforce Administrator Certification will no longer be required prior to earning the Salesforce Business Analyst Certification.
As a result of this change, Salesforce Business Analyst Certification will no longer be maintained with Salesforce Administrator Certification maintenance. A Business Analyst maintenance module will be available with the start of Summer ’23. For more maintenance info, visit the Certification Maintenance Schedule Help article.
For more information, please visit the Salesforce Certified Business Analyst FAQ.
Salesforce Certification Mail
Sales Representative
Salesforce introduced the Certified Sales Representative certification exam in 2023, designed to showcase your knowledge and skills in various areas, such as guiding discovery and research, fostering business relationships, handling objections, and closing deals.
The best part? Unlike other certifications, this one does not require any CRM-based prerequisites like Business Analyst, making it more accessible to sales professionals who focus on Salesforce B2C Commerce Cloud.
Note
This credential has been renamed twice since this article first went up. On July 21, 2025, “Salesforce Certified Sales Representative” became “Salesforce Certified Sales Foundations.” Per Salesforce’s own Certification Name Changes FAQ, it renames again to “Salesforce Certified Agentforce Sales Foundations” on July 24, 2026 — same credential, same content, new name each time. One real change worth knowing: per the Certification Maintenance Schedule, Foundations-tier credentials no longer expire or require maintenance.
I promised, back in 2023, to update this section once the guiding trailmix for product knowledge became available. Three years later, here’s the honest answer: it never showed up as its own thing. What exists is the standard prep trailmix, and it’s sales-methodology content — cold calling, sales process basics, emotional intelligence — not the platform-breadth material the original announcement seemed to promise. If you’re coming at this from Commerce Cloud, you’ll still need to build that product knowledge yourself; nobody packaged it for you.
Accredited Professional
Around 2021, Salesforce added a second, partner-only credential track called Accreditations, run through the Partner Learning Camp (PLC) and open only to Salesforce Partners and employees. Two of them touched Commerce Cloud people directly — one about configuring Einstein AI, one about sales. Neither made it to 2026.
Salesforce never put out a retirement announcement for either one; they simply stopped appearing in the current Accredited Professional catalog at some point. Both are kept below rather than deleted from the record.
Archived: Commerce Cloud Einstein Accredited Professional (Retired ~2024)
The Commerce Cloud Einstein Accredited Professional exam is intended for individuals who have the knowledge, skills, and experience with data ingestion processes, security and access implementations. This exam expects basic Salesforce knowledge including objects, data and data modelling.
Einstein is one of the critical features of Salesforce B2C Commerce Cloud, providing many different AI features “natively” to the platform. Many of its features still need to be configured to work out of the box, and knowing where all those buttons and switches are is still essential to any project, technical or not.
But there’s no exam left to sit. It’s absent from Salesforce’s current Accredited Professional catalog and from the official October 7, 2024 retirement batch by name, so it went earlier and separately, with no public retirement notice I could find. The “~2024” above is my best guess, not a confirmed date.
Why did it go? Salesforce doesn’t say, at least not for this one. Its general reasoning for AP retirements — auditing the portfolio “to pinpoint gaps, overlaps, and consumption” — is the only public explanation on record, and it was written about a different, named batch of exams. My own guess, clearly labelled as a guess: Einstein data feeds and access configuration went from a specialist sideline to something a growing share of B2C Commerce partners just handle as part of ordinary implementation work. Once that stopped being a specialist skill, a standalone credential for it stopped being worth maintaining.
A shame, though. This was the one credential that let a non-developer prove they understood Einstein configuration — data feeds, the recommender, debugging a bad recommendation — without a Developer or Architect exam behind it. That specific, non-technical proof of Einstein fluency doesn’t exist anywhere on the B2C Commerce side today.
Archived: Indirect Sales Accredited Professional (Retired ~2024)
The Indirect Sales Accredited Professional exam is intended for an individual who may have the title of Sales Manager, Account Executive, Marketing Manager, or Business Development. These sales roles are responsible for communicating the benefits of a company’s products in order to drive sales. They serve as the point of contact between a business and its prospects or clients. Their range of responsibilities includes identifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services. Qualifications often include strong interpersonal and communication skills.
I may start sounding like a broken record, but this certification also targeted the different Salesforce product catalogs, not just Salesforce B2C Commerce Cloud. Still, it was worth a look for a partner’s sales team, if only to see how Salesforce expected them to approach a prospect.
Same story as Einstein above: gone from the current catalog, absent from the named October 2024 batch, no public reason given. My guess here leans on what happened to Sales Representative rather than any evidence specific to this credential: Salesforce kept investing in a direct sales credential (renamed twice since, most recently to Sales Foundations) while letting the indirect, channel-facing accreditation lapse without a replacement.
Losing it is a shame for a narrower reason than Einstein: it was the only credential on this page that spoke to channel and partner-facing salespeople specifically, rather than the direct sales reps Salesforce clearly still wants certified. If your business runs on indirect or partner sales into Commerce Cloud, there’s nothing scoped to that role anymore.
What about Salesforce B2C Commerce Cloud specific ones?
Although the aforementioned certifications are not specific to Salesforce B2C Commerce Cloud, the skills you need to perform these roles do not require you to have them per se.
However, you must learn about all of the features that Salesforce B2C Commerce Cloud offers to help your clients better and make optimal use of what the platform(s) offer!
Hopefully, at one point, there will be a certificate along the lines of “Salesforce B2C Commerce Merchandiser”, but for now, that is still only a dream.
Small update, three years on: Trailhead now has a Page Designer module built specifically for merchandisers, a badge you can earn without sitting a proctored exam. It’s not nothing — Salesforce has at least noticed merchandisers exist as an audience. But a trail badge isn’t a credential, and there’s still nobody you can point a client at and say “this person is certified to run your storefront.” The dream’s a little closer. It hasn’t arrived.