---
title: Salesforce B2C Commerce Cloud Content ERD
canonical_url: 'https://rhino-inquisitor.com/salesforce-b2c-commerce-cloud-content-erd/'
markdown_url: >-
  https://rhino-inquisitor.com/salesforce-b2c-commerce-cloud-content-erd/index.md
content_type: article
site_name: Rhino Inquisitor
date: '2023-02-20T05:40:33Z'
lastmod: '2023-02-26T17:52:51Z'
description: >-
  You have probably come out empty-handed when scouring the documentation for
  the Content ERD (Entity–relationship model) of Salesforce B2C Commerce Cloud.
author: Thomas Theunen
categories:
  - Salesforce Commerce Cloud
  - Technical
tags:
  - erd
  - sfcc
  - technical
---
## Key Takeaways
- Provides a visual ERD for the smaller but important SFCC content domain
- Clarifies how classic content assets and slots differ from Page Designer structures
- Acts as a quick reference for developers who need a simpler map of content entities and custom attributes

You have probably come out empty-handed when scouring the documentation for the Content ERD ([Entity–relationship model](https://en.wikipedia.org/wiki/Entity%E2%80%93relationship_model)) of [Salesforce B2C Commerce Cloud](/the-salesforce-b2c-commerce-cloud-environment/).

Sure, you find many diagrams on the entity model of [force.com](https://salesforce.stackexchange.com/questions/22720/standard-objects-in-salesforce) with a quick Google! But not so for SFCC. That is why I started to create my own, and share them with you!

The third on the list: Content! Probably one of the smallest diagrams in the set!

![Content entity relationship diagram for Salesforce B2C Commerce Cloud](/salesforce-b2c-commerce-cloud-content-erd/salesforce-b2c-commerce-cloud-diagram-content-erd-1-9255609590_hu_636011cd401ccea6.webp)

[View this diagram on draw.io!](https://viewer.diagrams.net/?tags=%7B%7D&highlight=0000ff&edit=_blank&layers=1&nav=1&title=Salesforce%20B2C%20Commerce%20Cloud%20Diagram%20%5c%281%5c%29.drawio#R7V1pd6o8F%2F01Xet5P9RFwvwRnOpUbZ39hhIQZSri%2BOvfoGBF0ds6a2nvrXJAAsk5O3snh%2FhCJo1Z1pHsfsmSkf4CCXn2QqZeIAQ0S%2BEXzzJfWTgCrAyqo8n%2BQd%2BGqrZAvpHwrWNNRqPQga5l6a5mh409yzRRzw3ZJMexpuHDFEsPl2pLKtoxVHuSvmttarLb9%2B%2BCJr7tb0hT%2B0HJgPD3GFJwsG8Y9SXZmm6YyPQLmXQsy129M2ZJpHuVF9TL6nOZPXvXF%2BYg0%2F3JB6B%2FGe48uLfJSJ7lUvg9eCFFRdP1pKVbDt42LRMfIqqOJGv47Ftm78iyLfU012tTAltGrmMN0ZbN2zLVmmVjwyv5bREt17WMLWMRKe6W6dOv1aXNtjTTXTYlLeJ%2FRILgXmCSSPCs9%2FJC49tJLu083LLjf6SoS12ki1JvqDrW2JS3bmhpQ7JfEaub2Tqk7xq6v3%2Fa11xUxdfo1eIUez227baF3zwT5LhotmHy2yaLLAO5zhwf4u8lAbv6iB8oDORX29Nvt6Mp%2F7T9DZeDjO%2Ftvqer61N%2FOwN%2B4%2FtDtG%2BQ%2B30DbvnGCySV5c%2FJDtKXbK%2BwkYvMnqb%2FN2nUirJVUtMVQtLNPMYNMScCYzITJpRY01r5wqxdJkYKyVhGqVuSDLZjySQ7WuiLgaAp%2Fb4EmpP0XExyiK%2B36lSvyVWVtFHWJbYOc3muWtFwO2XKi%2FEkO8Zv0Lg%2F5tFntT0oMXlnXkjXjNmb3qLZd30qldppxhHUwge%2BCtTGf%2FKjxkyrV6weM1R7HbYyF8zcSJaG3LCSHaoVpTUrW0J5UJh3ypLGFdpfcrpktGRRRGUmn5UaXfKj6XYLi0adqGY1WuLn47Zj8Gati%2BY5rW7Qn6Q9Bm0rP6iCkgu56tfsg9Nl8m38np0PP1E6My9MUDbXG5R7SXXcKRdtl5Dwbbzh%2F6RMcIuC9v7VGfGs7naGH5nMsMWQxbZbGH3hI0RZV8yW1tZntSYAarHMMuUu3WM%2BJmKKKsmT%2F108YJdRSYeCFUTYVtsgwkYcHdC%2Fjl3449i9Rmz6HehE0sd%2BbL5ARscFiLI2CQUt8zX2OhNRsUz3dbTsSgV8ALBn3%2FvwO9V%2FXZ7DjjyDpGuqiT%2Fdw3WCcMWKhuSomvmqL1tdYL4tzupmN02u50ECxKWuTV3fhQRiacXV6r5quIm8Ghc8MJgEJRqaLHsXg2%2FOwf25ZnlG3XVWl7znJrwb%2FmdNACbBk8vil1ZFMjQdY5EgOJqE617srXwI1xgp8ZLS5SIvQkcurpFX3%2BXXd6RrJnoNWl5YkgAam60A8QSw%2F%2Bq7gaGKWcdIsRzsnZAQse9DImkZBloZkro1lvHr69KM28W759UZsAt1t8%2BKbatq2THbEbalKwXWra7Aay2viWK2cCa24AGLhimmsPL51Nrn%2FSBIrcMufK5TkMrfCxM0FaIZMBHg1iaWkUyC5iLgDCRo%2FnREo%2FezDerhfOuGHdu9MFWajmCqcNd9ADjdd5j9vkNfm6lmKtMlUy107TKuHJixMqTwVa8zLsoLMK%2FzCp%2B3m9UyHMPeW6mVk%2BjesMWVip0vIqd9ErUJi0UsFA1eI7Uapc4IVpGyn3xTE7nPCj0fERRcvJHEOz6GSGfy1VLRMsaW1S1LadRALW7WEIj21F7k3gTNUVikjMoFgquLSjvZljLNvGimc2jRsVE3m%2BmV%2BDLd%2FHjLdIRJdZCWs50vrlz%2F6hklo%2FuOULPCauVxXcIsdVLM12z6K5cd8VJqNm53DXxnLaNF1WzJmhZazIy0RtpQU0vVmZ2xmtVJecrnhrRjpicVvixWayVLr7V1Pd1DLItRRCS9usFM1hw2qYWCezGWqdSE4uxNGHUqbJP4aJmzUaqPDxoQoF0USgULjpnUuMPOmV7qrZqiskpqkFlqZzIVc9XN6KWP46oXik425qpn4ap8guPuiarW%2BpaB%2FQIStT4am8h88caaiBc2uXqDf%2BHleWfMDR6Gl%2F4clfbxUsw02QheyiZghMzGyu4MtJTbTy2YX7leZN2vjMEY8sV9b%2BVnZITvbWsgz89esUQC1%2Bu0fk05KQ6GvIMnqR3nADyx6xksebpf8Pv9gv095dwhk51Kt%2BcNe%2BYkpT90SbVSFwA0mbfhPDm3qwWVac%2B6gBtJ1S%2FJ1pV3spt7Uxx8zRmMwqI4xkRvkpSUFPMOuxV7MoBinst15l3HbaFBMq2Nk4j6osnWoIVMtj%2BoTDoWi5tcHMhKb0rW3rLlRb%2Fca40L%2BUYvNWzgPW3wrmH8ziQzDW9goUqJc34wmUzlwjyjl8iWUyg45uJrgH1kkE%2FRLrQ%2Bx2XGDgY5i0XpS2vbqSZyPeLalIpdb9jVMBgx109%2FsMRA%2BZQMgdZGdUGa5erigO%2FW3IqVMYrJKduYMj27VykRQr%2BM2HZ%2BnMMdRKaC%2B57McGILNVooqEKh0RFE9GET2U5KHRBFeur1Ov1y6q3Xbc7e%2BzZsNjj2vVDVxqQ3Ppr82KCOoeDEDcZS3u9OhMJn7R2IYyKWO4ZmXiwig8nBqJDkdkOSWP78iipsBWl90YDFEZ0rpvuN91rOKmpmYUFQ7oKY2vOGAGQ9DUojpzQnVHeuTcWRXn1vNZrvplyZa6BY0%2FAd5YscyKn4TS6fHqatjwJmejCTyn4mxXpVMTpMp1zXasN6Wm%2BUxN6CV3PFci5b7%2BAgqhltNCTdfHVBf8z5TofJ2BIFmmWmD2qAKVNiqZ9ENW5SmtezzY8PzrBEYajlgCwc4fhPS4uewfGDnvOOBBaxK7A2TCuBRdybwAIwwUYIrCQuuetoYYm1ho9jJRbA7GrzBxwzOXDTIf%2BY%2F57Af88nq34ORsFemAiP1UI2Qe%2BO9wOGTkTIKsCsDz4JtA5knvAP51hEhGMRkY7ljVUnwYZj%2BXaWjrZ7w%2BphT%2FR3cFTkjpU7Qxhh5OhLOfMZxBzH0rcTc%2BBAqgsgYjkXy7m%2FwGoDSL4XWksdCMrtdINY0MWC7olcPxgqjxXdX1N0GUuXce3fRNDFvPvBePf5ROQvAPCuVOSBzB%2Fwu6nhu3DnxLY33qFS2552Y2nmikqNPdDgR%2BR6xUotVmoPSFeZ%2B6KrB5IkwPYocazUYqX2RK7Px0rtjyq1iqSiEnKlmqTe6JGbmOBeVBL9HGnuSRLBA2kwYDsP5v49JmrK9iFlEgAgwhUu1S8F1xvpBdvjPLFOinXSU5LFAAvvhCzCAzkPMGKaOdZJsU56FtcnY530h3XSjQRSTHevLZp%2BATt3JZoO5JpA8uG8KCJ%2F9YGFE%2BR2F726XEd1YB0KuD3gEgunWDg9J3ukfhy1VwnKA9P8MGLWNxZOsXB6Fte%2Fw9UzYuF0FeH0iVSv5JtIp5j03kY%2B%2FRx87ko%2BHUgAgdvLITykJz2CTqKY3cVRLtcvHVgAA0Y8bh%2FrpFgnPSFZvK%2BVAMgDc%2F8wYtY31kmxTnoW148XwfirOilpGTZ26VstgxET3Atrosdc4II8kOxB%2Fm619LDLyEiRxktHvXny5rUWS5GlUX99rLdRkTx0MZcWjNznEVQcF9ZTV513Ig8sQUHCWE%2FFeuovkMoANO%2BFVB5ICyC3R0hjPRXrqSdy%2FXgJir%2BqpwTXdbTu2L1R1t5J5PheHmt6vGUEf4E%2FdyWzDqSGkI%2BX%2F%2FlQXzNyqsK66hp%2F5IGVI8j4iahYYD1ayB7HMu%2Fr8XnyQOIAFT8RFQusJ3b9eOWIvyqwqrrl3nTl9pgY36kGe8wlJ6gDaSdeUyJZRVV%2F39p7JMcVHMeaftuQKW9ZlkdVl2G%2B%2FCJPfMTG1k43uP7au%2FN64t723WjL37gTmmluy4uZBMGRgOUhz9I8S1CQDva2l3t5BtAkRwV%2FGX9naubH23JjvrFRQY6GG89ztZXNxA25KomHFAQUBViWonjA8MHe%2FSV5e7%2BLWm7NN7e2C9srD0fW2On5buGPMeBmVZEbMnk%2BctDhHaRLrjZBoXNHea3%2F0YqHH9%2BB8rr1CUtRRp6w%2BfZy7HvSfOMIH4C242B9ST8LjTgt5Uy9PEhA%2Fmfffrn6OaGT%2F9G3XyrLhXpH5%2B%2Bsvx9fhkdhZ%2FoTm2pWSTLnByGUj4LQdd3dDYRuDsWEcXSnew2AFWCORkOGBDTL8RRLruBujaskAbCJY4LX43HVG9oNl8RRMAytUYVdBFq5XWgFl8bWa4MpjMH0OcG0p0ujkaZgiPBK2FkD%2FezIuoeVHsozggnvTggmsdSP%2F8RgQzLl8j9I7FMjMAgBIxtC4E1AxK%2FURRE4qrA%2FjcDRBBkrg0QwJhXMz3D05hmP%2BAh%2Bs7qOoyH%2FQFocBY7kRwvkWM9DkA5qzH9QIZrA8cLjvatXeHwgEuGgizrxRYIuGDLZjDruuSVl8IxozIKejAX5rn453rPqho9GzD%2FNZw7BKAQ8YDmCC16Ph9Hogr5xNURlVs15EVgNiMtRZCbAR8zNGMLnB7cnOGAZhJtchSYO0pvdD%2FDseclNnGP5pEg%2BGnczFx8fJJmY%2Fx4H597Xey2VYiBSA8Ru%2B5IyPGZHnkCLExulLCF9E8%2F3FHV%2FiH4mpjw%2FnThHF8AT4cxCjmUSTAisd9GdCFLc937mdIAP5nNjgH8ygMchtE6T%2F%2B9%2FlwR5Ogb5I0E%2BRNHPONKBz7Wfol8T0oPFdjchnbwWpLPhgT%2BGOzemA45KBMN%2F6%2B%2FQoLjzAnS8ul4M0CcCNBUD9CMBNEgQkCV5FjL%2B6%2BUGUaJmhG6Fz68scQ2ApgnqvADNxQB9UYC%2BTJr0jyB6oo20ro7Wy%2FdcdKyEiFH6SJRO0Bs4HY2eR%2BP0zZgztYvMF582vPY84aEVOuOhwx%2BkZz%2Bj40dIxiAYnsXx%2FWmd0x5VZlhqS3oyZ3joK3jaIqYzz6Y3r5zBCPfkhscZjKfSnm%2BQZrfyCjcxG2xD9nrv2SGbjoDsq03c0OF5lfPP3AACsImtmZg11p5LRdJx4viTwu7ln8KBx2aZxk%2FhHH4KB4RH%2FE6h01v53%2BBGSB1Frh8oA5yHVILmt5CYPO94Hh1%2FD%2BzTjufZkopKyJVqknrRxyJPS2L9w4gcHtE4c55TaEjjipMsUU%2FdMBfG3DOw4Z%2BPb%2BBNx%2FIC7ftwR7L7JUtG3hH%2FBw%3D%3D)

## Additional explanation of the Content ERD

### Content vs Page

It is essential to understand that there are two systems in place to handle content in Salesforce B2C Commerce Cloud:

-   [Content Assets in combination with Content Slots](https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/content/b2c_commerce/topics/content/b2c_content_slots.html)
-   [Page Designer](https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/content/b2c_commerce/topics/page_designer/b2c_dev_for_page_designer.html)

Both operate in different ways and have a significant differences in features. So be sure to check out the documentation if you are unfamiliar with them.

### Attribute

Even though “Attribute” is [not a separate entity](https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/DWAPI/scriptapi/html/api/class_dw_experience_Component.html#dw_experience_Component_getAttribute_String_DetailAnchor) within [Page Designer](https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/content/b2c_commerce/topics/page_designer/b2c_dev_for_page_designer.html) entities, I decided to add it as a separate one to show which entities supported “custom attributes.”

## More to follow

There are still quite a few entities within Salesforce B2C Commerce Cloud, each in charge of an essential role within the entire flow.

Next up are promotions and campaigns, [so keep an eye out](/category/erd/) for this blog!

### Mistakes

Don’t you love being human? We get to make mistakes and call it part of the experience. Please don’t be shy if you spot something that needs fixing in this Content ERD. Let me know!