--- title: Salesforce Connections 2024 and B2C Commerce Cloud canonical_url: 'https://rhino-inquisitor.com/salesforce-connections-2024-and-sfcc/' markdown_url: 'https://rhino-inquisitor.com/salesforce-connections-2024-and-sfcc/index.md' content_type: article site_name: Rhino Inquisitor date: '2024-05-16T09:28:06Z' lastmod: '2024-05-16T09:28:17Z' description: >- Preview of Salesforce Connections 2024 for SFCC teams, with the most relevant commerce sessions, roadmap talks, and meetup picks. author: Thomas Theunen categories: - Community - Salesforce Commerce Cloud tags: - event - sfcc --- ## Key Takeaways - Previews Salesforce Connections 2024 from an SFCC-focused attendee perspective - Curates the most relevant B2C Commerce and composable-storefront sessions across both event days - Helps community members prioritize overlapping sessions, roadmap content, and meetup opportunities The wait is almost over. Next week, it is time for Salesforce Connections 2024. I can’t believe it has already been two years since then—and that one was quite memorable, as I was last [awarded my Golden Hoodie](/events-and-the-golden-hoodie/) during the keynote! So, what does this iteration of Connections have in store for us? Will there be enough content for B2C enthusiasts to keep us occupied for two full days? ## No epic concert at Connections ![Wide stadium view from the upper stands looking down at the concert stage.](/salesforce-connections-2024-and-sfcc/img-4015-9ece77c62f_hu_4896ec7187ce0aac.webp) Let’s pull this cat out of the bag before discussing Commerce Cloud-related matters. For a long time, we got used to getting an epic concert one of the evenings of the event, but that does not seem to be the case this time. It is unfortunate, but it should also technically not be the only reason you got to an event like this (although I have to admit it was always a blast). And not to worry—in its place comes “Connections Celebration,” which will appeal to some people more than the concert—you can’t please everyone! > The Connections Celebration brings together everyone for an end-of-day celebration with entertainment, networking, and fun. DJ Jem, the pinnacle of Chicago nightlife entertainment, will be setting the mood, while cirque performers will surprise and delight from the theater stages. Plus, we’ll have three unique photo opportunities to indulge in. And what’s a celebration without snacks? Delicious bites, along with spiked coffee stations, top tier wine, and nonalcoholic mocktails, will be available throughout the celebration. ## Agenda for B2C Even though your planned agenda may not turn out exactly as expected, it’s still helpful to keep track of important events and schedule changes using the events app and the Connections agenda builder. I haven’t included all sessions related to Commerce Cloud in this list. This is more of a compilation of sessions that I plan to join, unless my agenda ends up completely different as usual. ### Wednesday May 22 #### [Composable Success in B2C Commerce](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1708477055712001uVgz) - 8:45 AM - 60 Minutes - Round Table ( ROOM W185, Level 1) Thinking about moving to a composable storefront? Did you already implement headless or composable? Learn how others are building unique headless and composable experiences on B2C Commerce. #### [Lacing Up for Success: ASICS’ Path to Composable Commerce](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1707187014107001Umk4) - 9:00 AM - 20 Minutes - Theater Session (Campground, LEVEL 3) Learn about ASICS Digital’s multiphased transition to headless and how its API-led approach supports an ecosystem of sites and apps, with improved digital experiences and operational efficiencies. #### [Future-Proof and Modernize B2C to Accelerate Growth & Scale](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1707187026922001UUDj) - 9:30 AM - 20 Minutes - Theater Session (Campground, LEVEL 3) Learn how Samsonite accelerated its journey to a modern B2C experience with Red Van’s Autobahn platform, migrating eight commerce sites in nine months, resulting in growth that topped expectations. #### [How VF Corp Unified a Multi-Brand Business with B2C Commerce](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1707186998517001UJ9s) - 11:45 AM - 20 Minutes - Theater Session (Campground, LEVEL 3) Learn how VF Corp launched iconic brands leveraging SFRA, Composable Storefront, Commerce APIs, Marketing Cloud, and MuleSoft, enabling flexibility and unique branded experiences. #### [Power Growth Everywhere with the #1 AI Commerce Platform](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1706836533453001c4dh) - 12:30 PM - 50 Minutes - Keynote (Room W375, LEVEL 3) Join us for groundbreaking innovations designed to help any business quickly increase sales and reduce costs by activating commerce on the #1 AI Platform for Commerce. #### [Go Headless, the Future of Online Storefronts](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1709855362609001YnVl) - 12:45 PM - 20 Minutes - Theater Session (Campground, LEVEL 3) Learn how to leverage new headless offerings from Buy with Prime, exclusively for Commerce Cloud, to optimize costs, architecture flexibility, and build world-class shopping experiences. #### [How Grilla Grills Drove 3x Site Performance in 4 Months](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1707186997988001U2Ap) - 01:45 PM - 20 Minutes - Theater Session (Campground, LEVEL 3) Learn how Grilla Grills was able to launch with Salesforce Commerce Composable Storefront in just four months. The company saw a 318% faster time to launch, driving more revenue to its business. #### [How Commerce Cloud Delivers 100% Uptime Over the Holidays](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1707186999747001UJxH) - 02:45 PM - 20 Minutes - Theater Session (Campground, LEVEL 3) Learn how commerce innovations in trust and scale ensure the platform is highly available, performant, and secure, to ensure business success — and peace of mind — during your peak shopping events. #### [Win the Digital Experience: B2C Commerce Roadmap Deep Dive](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1706836533834001c0Lh) - 04:00 PM - 40 Minutes - Breakout Session (Room W179, LEVEL 1) Get a sneak peek into the future of B2C Commerce. Discover innovations empowering customers to activate commerce across all channels, maximizing revenue with the most comprehensive platform. #### [Optimizing Operations: Enhanced Business Manager Experience](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1708477056673001ubPL) - 04:15 PM - 60 Minutes - Roundtable (Room W185, LEVEL 1) Get a sneak peek into our new business manager experience and discover how it is driving efficiency, increasing conversion, and fueling revenue growth. ### Thursday May 23 #### [Win the Digital Experience: B2C Commerce Roadmap Deep Dive](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1706836533834001c0Lh) (Thursday May 23) - 04:00 PM - 40 Minutes - Breakout Session (Room W183AB, LEVEL 1) Get a sneak peek into the future of B2C Commerce. Discover innovations empowering customers to activate commerce across all channels, maximizing revenue with the most comprehensive platform. #### [Adyen Global Payments on Salesforce’s Composable Storefront](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1707187028700001UEWg) - 02:45 PM - 20 Minutes - Theater Session (Campground, LEVEL 3) Learn about Salesforce’s latest integration with Adyen that streamlines global payments for your customers, ensuring a swift, secure, and efficient checkout experience for your e-commerce business. #### [Composable Success in B2C Commerce](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1708477055712001uVgz) (Thursday May 23) - 8:45 AM - 60 Minutes - Round Table ( ROOM W185, Level 1) Thinking about moving to a composable storefront? Did you already implement headless or composable? Learn how others are building unique headless and composable experiences on B2C Commerce. #### [Driving Commerce Innovation Through Slack and Open Source](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1707187013338001Ure5) - 12:15 PM - 60 Minutes - Round Table ( ROOM W185, Level 1) Explore how the Unofficial SFCC Slack Community and open source foster collaboration, innovation, and growth — ultimately driving business success. #### [Commerce Developer and Architect Unconference](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog/session/1706836533834001c0Lh) - 04:00 PM - 60 Minutes - Roundtable (Room W185, LEVEL 1) Remember the days when Connections was XChange? We’re bringing back a popular technical meetup, where the community decides and discusses topics. Bring your ideas and get ready to collaborate. ## A lot of people to meet and sessions to do The above agenda concludes that decisions will need to be made. Several sessions overlap, but fortunately, many are scheduled more than once, allowing for some flexibility. I, for one, am excited about the added attention the #CommerceCrew has received, which gives us ample opportunities to meet up! See you at [Connections](https://reg.salesforce.com/flow/plus/cnx24/sessioncatalog/page/Catalog)?